Using Unsubscribe Links

Every Mailblast campaign needs an unsubscribe link so recipients can opt out of your list. Mailblast handles this with the {{ unsubscribe_url }} tag, which is swapped out for a unique link for each subscriber when the email is sent.

Adding an unsubscribe link in the editor

Click Add Tag in the email editor and Mailblast will insert a link labelled "Unsubscribe". To change the wording, click the link, hit edit, and replace the text.

Adding the link manually in HTML

If you prefer to write the HTML directly, use:

<a href="{{ unsubscribe_url }}">Unsubscribe</a>