Our Story

Mailblast was built to answer a simple question: why should sending emails to your own subscribers cost more than the emails themselves?

The major email marketing platforms charge based on subscriber count - not what it actually costs to deliver mail. Once you grow past a few thousand contacts, monthly fees quickly climb into the hundreds. Meanwhile, Amazon SES can deliver that same volume for pennies.

Mailblast bridges that gap. We built a full-featured email marketing platform - list management, campaign wizards, automation sequences, detailed analytics, signup forms - that routes your campaigns through your own Amazon SES account. You pay AWS directly at their infrastructure pricing. We charge a flat monthly fee for the platform, not a per-email tax.

The result: senders who switch from Mailchimp typically cut their email costs by up to 90% without sacrificing deliverability, features, or support. At 15,000 contacts that means around $17/month on Mailblast versus roughly $100/month on Mailchimp's Standard tier.

Who We Are

Mailblast is an independent, bootstrapped software company founded in 2017 by a software engineer who built the platform to solve his own problem: sending newsletters to a growing list without paying ten times what the underlying email infrastructure actually cost. What started as a side project became a tool that other developers and small businesses asked to use, and Mailblast has been profitable and customer-funded ever since.

We are based in Canada and have been building and running Mailblast continuously since 2017. Every feature in the product was built in response to real customer needs - not a venture-backed roadmap or investor requirements. There is no growth-at-all-costs pressure shaping the roadmap, no quarterly board deck, and no plan to sell. That independence is why we have been able to keep prices flat for years while other platforms have repeatedly raised theirs.

We respond to support requests ourselves, which means feedback reaches the people who can act on it. If you email us about a bug or a missing feature, the response comes from someone who can ship the fix - not a tier-one support queue. Our customers include solo creators, SaaS startups, digital agencies, and enterprise teams that need white-label sending infrastructure. The common thread: they want professional email marketing without the professional-tier price tag.

Why Amazon SES?

Amazon Simple Email Service is the same infrastructure Amazon uses to send its own transactional and marketing email at scale. It has one of the strongest sender reputations in the industry, enforces strict bounce and complaint thresholds to protect that reputation, and provides real-time delivery feedback through SNS notifications.

When you send through Mailblast, your campaigns go out over your own SES identity - your domain, your IP reputation, your account standing. Mailblast automatically processes bounce and complaint notifications from SES, suppressing those addresses from future campaigns so your sender reputation stays healthy without any manual work.

This architecture is why our customers see deliverability on par with platforms that charge ten times as much.

Contact Us

We're a small team and we read every support message. If you have a question about the product, a feature request, or anything else, reach out directly:

We respond to all support requests within 24 hours.

Start with Free Plan View Pricing